‘Flower Boy’ Kim HyunJoong, Highest Market Worth in F4


With the popular wave for KBS 2TV Mon-Tue drama ‘Boys Over Flowers’, the lead actors F4 market worth are on the rise. Who holds the highest market worth out of the 4 males in F4 now, after the end of 12 episodes?

The correct answer is Kim HyunJoong. After the broadcast of ‘Boys Over Flowers’, Kim HyunJoong has been contracted for various CFs and promotional activities, adding up to about 40billion won, outshining the other F4 members. It was known that the other members have not even reached to half of Kim HyunJoong’s amount.

Kim HyunJoong’s company DSP Entertainment revealed that Kim HyunJoong received about 20 over modeling invitations from various commercial agencies. The company compiled the total to 40billion won, which only included contracts that were made after ‘Boys Over Flowers’ was broadcasted.

The confirmed contracts are cosmetic brand ‘TonyMoly’, male formal clothing brand ‘MVIO’, chicken franchise ‘Hotsun Chicken’, NongShim ‘AnSung Soup Noodle’, and ‘Anycall’ with all F4 members, etc. The endorsement fee for TonyMoly was 3billion won and besides this, he also engaged in various CFs and public events.

His company said “The total amount will still increase if we count the CFs which we are currently considering.” Japan cosmetic brand and multinational beverage brand and even some luxurious cosmetic brands also joined in ‘to get Kim HyunJoong’.

The company added “Because of the condition in the contract that everything should be kept secret, we are not able to reveal anything more.” Kim HyunJoong has already received a lot of attention in the commercial field during his appearance in MBC TV ‘Sunday Sunday Night’ popular section ‘We Got Married’, and his worth increased a notch after being in ‘Boys Over Flowers’. Even the items (that he models) are diverse, ranging from female cosmetics to cars to furniture.

Kim HyunJoong’s fans was encouraged “Now there will probably have a parody for ‘Kim HyunJoong’s one day’, at home where its decorated with ‘Kim HyunJoong brand’ furniture, you apply the cosmetic that Kim HyunJoong models for, drive the car to work, use Anycall handphones and eat Hotsun Chicken and AnSung Soup Noodles.”

His company said “In the later episodes, Kim HyunJoong’s role as Yoon JiHoo will have a more important relevance which will help him even more to rise his market worth.


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