Kim Hyun Joong for Haptic POP

Where anything to do with BOF turns to gold, Samsung takes on Kim Hyun Joong after his F4 makeover for their Haptic POP campaign. There’s plenty reason for doing so since the new model is supposedly trying to revive the good ol’ days of swappable phone covers. The Haptic POP touchscreen handset comes with 5 different battery covers and if that’s not enough, you can choose from a limited F4 edition and 11 more designs at the shops. The 16 spanking battery covers come with their own customized ringtones, wallpapers and widgets.

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