This Could Be The One For Utada


It looks like J-pop princess Utada Hikaru (26) has named her latest album well. Released on the iTunes Music Store on March 25, “This Is The One” has entered the store’s rankings at No.19, becoming the first album by a Japanese artist to break into the Top 100 in its five-year history.

Utada has spent the last month making appearances across the U.S. promoting her second release there. Her management say they have chosen to focus on the U.S. market rather than at home, where the album was released on March 14. Utada is a well established star in Japan, with the five albums under her full name selling over 17 million. She put out the 2004 release “Exodus” both at home and overseas under just her family name and, though it was predictably a million seller in Japan, efforts to promote it in the U.S. made barely a ripple. The new album goes on sale on CD in May, but the latest iTunes ranking may earn it a place in the April 9 Billboard Chart.


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